Every right, what it means, and why it is priced on its own.

This page is the long version of the calculator. If a number on the licence page surprises you, the reason is here.

Platforms

A licence names the platforms the work may run on. Content shot for one feed and posted to four has been used four times, and each placement is priced on its own. This is the right most often assumed rather than agreed, and the one most often argued about afterwards.

Term

How long the licence lasts, counted in months from first publication. A three month term and a two year term are different purchases of the same footage. When a term lapses the work comes down; a renewal is a new licence, not an extension of goodwill.

Paid media, or boosting

Putting spend behind creator content turns it into an advertisement. It is charged for every month it runs, not once, because the exposure keeps growing for as long as the budget does. This is the single largest line on most licences and the one least likely to appear on a rate card.

Exclusivity

A category exclusivity window stops the creator working with your competitors for its duration. It is priced per month because that is exactly what it costs them: months of work they may not take. A brand buying exclusivity is buying somebody else’s calendar.

Territory

Where the work may be shown. A national campaign and a global one reach different numbers of people from the same footage, so territory scales every right above it rather than pricing separately.

What this page is not

It is not legal advice and it is not a contract. It is how this roster prices, published in advance so a brief can be written with the real number in mind.