Fenwick Rowe
Copper pan relaunch
Twelve demo cuts for a relaunch, organic on two platforms, boosted for one month.
Base fee
7,440
Licence uplift
91.2%
Invoiced
14,225
What was licensed
Platforms
Instagram, TikTok
Term, months
6
Boosted months
1
Deliverables
12
Twelve cuts, licensed for Instagram and TikTok on a six month organic term, with one month of paid boosting behind the four best performers. The boosting month alone added 2,678 to the invoice, which is more than a third of the production fee, and it is the line the original brief did not mention.