Creator roster, rates published
The day rate is the part everyone prints.
A rate card stops at the fee. It says nothing about what a usage licence adds on top of it, which is where the invoice actually lands. Ours is on the page, in the order it stacks.
Paid media, 1 month
2,678
Six month term
2,678
Instagram, TikTok
1,428
Day rate x 12
7,440
What the rate card says
7,440
620 a day, twelve deliverables. This is the number a brief gets quoted.
What the licence costs
14,225
The same twelve cuts, licensed for what the campaign actually ran. 91.2% on top.
Price a licence
What stacks, in order
Four rights, priced separately, never quoted together.
01
Platforms
Each platform the work may run on prices on its own. One is a rate; four is a different deal.
02
Term
How long the licence lasts. Three months and twenty-four months are not the same purchase.
03
Paid media
Boosting turns organic content into an ad, and it is charged per month for as long as it runs.
04
Exclusivity
Every month a competitor is locked out is a month the creator cannot sell the category.
The roster
Five creators. Every rate is on the page.
What a licence actually cost
Barrier serum, six weeks
Six routine cuts at 780 a day. Three platforms, a six month term, three months of paid boosting and a three month exclusivity window, across a regional territory. The fee was never the number.
Base fee
4,680
Licence uplift
223.3%
Invoiced
15,130
Boosting alone
6,107
Tell us what it runs on, and for how long.
Send the brief with the licence already in it and you get a number back, not a discovery call.